Campaigns are so fun! Such a great way of interacting with an audience to get them thrilled about something. Content creation is another reason why I love marketing so much! It’s undeniable how far high quality content can elevate a brand’s image. I worked closely with Wayward’s Marketing Director and vendors to develop a digital strategy and schedule for the giveaways. The focus of the giveaways is to boost followers, engagement and customer loyalty. On top of content creation, I led the execution of the winners’ experience and worked with fulfillment specialists to ensure a fun and high quality unboxing experience.